Marketing Campaigns
The Marketing Hub helps you contact the right customers with targeted WhatsApp campaigns. Use it for service reminders, seasonal offers, win-back campaigns, and customer-list based outreach.
Open the Marketing Hub
- Open your garage dashboard.
- Select Marketing Hub from the sidebar.
- Use the marketing sidebar to move between customer targeting, saved lists, campaigns, templates, and the do-not-send list.
Build a Customer List
Customer lists are created from filters on your live customer data. You can filter by vehicle details, spend, last visit date, services, and customer activity status.
- Open Smart Filtering.
- Choose the filters that match the audience you want to target.
- Review the matching customers.
- Select Save List.
- Give the list a clear name and optional description.
Saved lists store the filtering rules, not a fixed copy of customers. When you use a list later, autoGMS rechecks the rules against your latest customer data.
Create a Campaign
- Open Create Campaign.
- Name the campaign and select one or more customer lists.
- Choose the campaign type, such as a service reminder, promotion, win-back campaign, or seasonal campaign.
- Select a message template.
- Review the message and audience summary.
- Send now or schedule the campaign for later.
The campaign builder removes duplicate customers when the same customer appears in more than one selected list.
Manage Campaigns
Use All Campaigns to review draft, scheduled, sent, and completed campaigns. From here, you can check campaign details, confirm the target audience, and follow up on scheduled outreach.
Do-Not-Send List
The do-not-send list protects customers who should not receive marketing messages. Customers on this list are automatically excluded from campaigns.
Before sending a campaign, check that:
- The selected audience is correct.
- The message template is appropriate for the customer group.
- The send time is suitable.
- Any excluded customers are listed in the do-not-send list.